A good example of misselling can be seen in the life insurance industry. Consider an investor who has a large amount of savings and investments but no dependent children and a deceased spouse. This investor would arguably have little need for whole life insurance and, therefore, an insurance salesperson describing the product as something the investor urgently needed to protect his or her assets in the event of death could be considered a case of misselling.
Investment dictionary. Academic. 2012.
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misselling — missellˈing noun • • • Main Entry: ↑missell * * * misselling, misselmas obs. ff. mizzling, Michaelmas … Useful english dictionary
misselmas — misselling, misselmas obs. ff. mizzling, Michaelmas … Useful english dictionary
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